High-End Landscaper Increases Route Density by 40% & Adds $18k/mo in Automated Upsells
A premier residential landscaping service with 200+ recurring clients was hitting a profitability ceiling. Their manual route planning was a disaster—crews were crisscrossing the city, wasting hours in traffic and blowing up fuel costs. Worse, they were leaving money on the table. Profitable seasonal services like aeration, overseeding, and fertilization were only sold when a customer happened to call and ask. They had no system to proactively upsell the right service at the right time.
The Challenge
- Route density was dangerously low: Crews spent 35% of their day driving instead of working
- Fuel costs were inflating overhead, cutting into net margins on every property
- Seasonal upsells (Aeration, Mulch, Color) were manual and reactive, capturing only 12% of the client base
- Office staff spent 8 hours every Friday trying to Tetris-match the next week's schedule manually
- Customer churn was rising because communication was inconsistent and purely transactional
The HomeOps Solution
Geo-Clustered Scheduling & Upsell Engine
- Implemented AI Route Optimization: Automatically groups jobs by neighborhood density to minimize drive time
- Deployed 'The Seasonal Engine': Automated email & SMS campaigns that pitch the exact right service at the perfect agronomic time
- One-Click Booking: Customers receive a personalized link to add 'Fall Aeration' to their account without calling the office
- Automated Route Filling: When a slot opens in a specific neighborhood, the system texts nearby clients to fill the gap at a discount
- Crew Tracking: Real-time GPS verification ensures actual times match the estimated job hours for accurate job costing
Real Business Impact
Tangible results within 60 days of implementation
increase in route density (jobs per crew per day)
reduction in monthly fuel expenses across the fleet
$18k added monthly revenue from automated seasonal upsells
conversion rate on 'One-Click' upsell campaigns
8h/week saved in manual scheduling and route planning
retention rate (up from 72%) due to proactive communication
Ready to Achieve Similar Results?
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