The Zombie Revenue Engine: How to Wake Up Dead Estimates

Your CRM is a graveyard.

Open it up. Look at your "Unsold Estimates" folder. There are likely hundreds of quotes sitting there from the last 12 months.

You assume they said "no." They didn't. They just said "not now."

The Old Way: The "Just Checking In" Text

Most contractors do this:

1. Send quote.
2. Wait 3 days.
3. Send: "Just checking in!"
4. Wait 7 days.
5. Archive quote.

This is annoying and ineffective. It adds no value.

The New Way: Event-Driven Reactivation

Don't nurture based on time. Nurture based on events.

An Event-Driven Reactivation Engine monitors the world for reasons to reach out.

Trigger 1: The Weather

Your AI monitors zip codes of open estimates.

• Event: Heat wave approaching (95°+ forecast).
• Action: AI scans for "Unsold AC Repair" quotes in that zip code.
• Message: "Hi [Name], seeing 98° forecast for Thursday. We still have that AC part in stock if you want to get ahead of the heat. Let me know."

Trigger 2: The Wallet

• Event: New tax credit announced (e.g., Inflation Reduction Act).
• Action: AI scans for "Unsold Heat Pump" quotes.
• Message: "Hi [Name], good news. The state just approved a $2,000 rebate for the heat pump we quoted you. That brings your net cost down to $[Price]. Interested?"

Trigger 3: The Manufacturer

• Event: Manufacturer Recall or Trade-In Promo.
• Action: AI matches unsold quotes to that brand.
• Message: "Hi [Name], Generac is running a 'Free Extended Warranty' promo this month. Since you already have the quote, we can honor it. Want the details?"

Build the Engine

You don't need a new sales team. You need a system that wakes up when the context changes.

Turn your "dead" leads into your most profitable revenue stream.

Calculate your potential zombie revenue here.