Weather-Triggered Marketing: The Storm Chaser's Digital Assistant

You know the drill. A freeze warning hits. Your phone explodes. You miss 50% of the calls because you can't answer fast enough.

The "Storm Chaser" Strategy

What if you messaged them before the freeze?

You can build Weather-Triggered Campaigns that sleep until the conditions are perfect.

The Setup:

1. Monitor: Connect your CRM to a Weather API (OpenWeatherMap).
2. Trigger: IF Forecast Temp < 32°F AND Zip Code = [Your Service Area].
3. Action: Send SMS Blast to "Priority Customers."

The Message: "Hi [Name], Freeze Warning tonight! Please remember to detach your garden hoses to prevent pipe bursts. If you need us, reply HELP."

Why This Wins

1. Value First: You gave them helpful advice (detach hoses) for free.
2. Top of Mind: When the pipe bursts anyway, you are the last person they heard from.
3. Load Balancing: You can get ahead of the rush by scheduling "Winterizations" before the storm hits.

Don't Chase the Storm. Lead It.

Stop reacting to the weather channel. automate your response to it.

Get our Weather-Triggered Marketing templates.