The "Unsold Estimate" Goldmine: Calculating Your Hidden Revenue

How much money is sitting in your filing cabinet?

Not theoretical money. Real, quoted, "we already did the work" money.

Most business owners focus entirely on new leads. They spend thousands on Google Ads to get the phone to ring. Meanwhile, they sit on a goldmine of unclosed deals.

Do The Math

Let's run a simple audit.

1. Total Unsold Estimates (Last 12 Months): Let's say 200.
2. Average Ticket Size: $2,500.
3. Total Value: $500,000.

You have half a million dollars of potential revenue sitting in your "Archived" folder.

If you reactivate just 5% of those, that’s $25,000 in revenue. Zero ad spend. Zero new acquisition cost.

Why They Didn't Buy

They didn't buy because:

1. Price: It was too high at that moment.
2. Timing: They got busy.
3. Trust: They weren't sure.

How to Mine It

You need a Re-Engagement Campaign. But not a generic one.

Segment your list:

• The "Price Sensitive": Send them a financing offer. "Payments as low as $150/mo."
• The "Ghost": Send them a value add. "We're in your neighborhood next Tuesday doing free safety checks."
• The "Big Ticket": Send them a personal video from the owner. "Hey, I was reviewing your project and had an idea..."

Stop Chasing, Start Mining

New leads are silver. Old leads are gold. They already know you. They already have a price.

Go get them.

Use our Calculator to see your hidden revenue numbers.