From One-Off Mows to Recurring Revenue: Automating Landscaping Upsells

The hardest part of the landscaping business is the churn. You hustle all spring to fill your schedule, but by August, things slow down. By November, you’re scrambling.

The holy grail is Recurring Revenue: maintenance contracts, fertilization programs, and seasonal change-outs.

But you don’t have time to call every single mowing client to pitch them on aeration.

Enter Email Automation

Your customer list is a goldmine. You just need to mine it automatically.

Here is a seasonal "Nurture Sequence" we build for landscapers:

March: The Wake-Up Call

• Target: Everyone who used you last year.
• Email: "Spring is here! Get on the schedule before we fill up."
• Goal: Lock in the mowing contract.

May: The Health Check (Fertilization)

• Target: Current mowing clients.
• Email: "Your lawn looks good, but it’s hungry. Add our 4-step fertilization plan for just $XX/month."
• Goal: Increase Revenue Per Customer.

September: The Prep (Aeration/Overseeding)

• Target: Everyone.
• Email: "The secret to a green lawn next spring is aeration NOW. Tap here to book."
• Goal: High-margin seasonal service.

November: The Cleanup & Lights

• Target: Everyone.
• Email: "Don’t rake leaves. Let us do it. P.S. We also hang Christmas lights!"
• Goal: Extend the season.

Why Automation Works Here

You could try to remember to send these emails. But you’ll get busy. You’ll forget.

With automation, these emails are written once and scheduled forever. They go out whether you’re on a mower, in a meeting, or on vacation.

The Math of the Upsell

If you have 200 clients:

• Manual Upsell: Maybe 10 buy aeration because you mentioned it in person.
• Automated Upsell: You email all 200. 15% convert. That’s 30 jobs x $150 = $4,500 in extra revenue from one email.

Stop leaving money on the lawn.

Learn how to set up these sequences in our 30-Day Automation Roadmap.