"My CRM Doesn't Do That": Unlocking Enterprise Features on a Budget

You see your competitor using ServiceTitan. They have "Marketing Pro." They have "Dispatch Pro." They have fancy dashboards.

You look at your $200/month CRM and sigh. "My CRM doesn't do that."

The Secret

Software is just a database with a user interface. If your CRM has an API (and they almost all do), it can do anything.

The "Grey Market" of Features

You can build "Enterprise Features" for pennies on the dollar by building outside the box.

1. The Browser Extension Strategy

Enterprise tools let you see permit history on the dispatch screen. Your Hack: A Chrome Extension that reads the address from your CRM screen, queries the city permit database, and injects a "Permit History" box right onto the page. Cost: ~$2k one-time build. Value: Priceless.

2. The Marketing Engine

Enterprise tools send postcards to neighbors of jobs. Your Hack: A webhook that listens for "Job Complete." It sends the address to a direct mail API (like Lob) which mails 20 postcards to the nearest neighbors. Cost: Setup + $0.70/card.

3. The "VIP" Alert

Enterprise tools flag high-value customers. Your Hack: An automation that checks every incoming call against a spreadsheet of "Top 100 Clients." If they match, it texts your personal cell phone immediately.

Don't Upgrade. Build.

You don't need to pay $50k a year for a "suite" of features you don't use. Build the 3 specific superpowers that actually make you money.

Let's brainstorm your superpowers.